A recent posting at Buzz Machine has me thinking a bit more about the difficulty in locating multi-media content that is relevant, quickly and easily. The Web of today is largely a text-based phenomenon. This is so for many reasons, but as the quantity of content has exploded, so has the importance of advanced search tools that efficiently sift the irrelevant from the relevant. These tools are getting better, but even so, finding that ideal nugget of text that is relevant to your query involves scanning half a dozen documents (or more). While this is irritating, it almost always yields a satisfactory result within 2-10 minutes of effort. (It might even lead to some interesting tangents along the way.) This process is only improving over time as search technologies improve, but what about audio and video?