First of all, I love Techdirt. I subscribe to a ton of different feeds at this point, but like everyone I tend to read some more closely than others. Techdirt is definitely on this list. Mike is almost always right on the money and he always seems to manage this in a nice tight package. I wish I could do the same.
Mike wrote yesterday about Doubleclick’s protests regarding ad blocking software and the potential negative implications to a consumer’s “subsidized” online experience. It’s just amazing that people in the online advertising world feel this way given the tools they have to work with. Online advertising is all about relevant conversation and not about yelling to grab your attention. I do believe that advertising is a critical component of the open network economy, but this advertising is going to look radically different than what you see today on TV, and even the Web. Until people want to watch the ads, the advertiser has not done their job, nor has the intermediary.
I’m going to post more extensively about what open network advertising should look like later.