Why does he assume that a small number of media conglomerates have been good at coming up with unique and interesting content. If the rest of us just have to overcome the “extraordinary creativity” of Clear Channel and Infinity Broadcasting I don’t think the bar has been set too high. I think we’ll manage.
Anyway, the point is not that these podcasts have to appeal to lots of people; they just have to appeal to some (or many even one). The majors will have an impact when they enter the market and a lot of traffic will gravitate to their content, but some won’t. Time and attention is shifting towards the tail. Just because it doesn’t occupy that much mind share today, doesn’t mean it won’t in the future.