The LA Times had a recent article on KCRW’s recent success with an iTunes-fueled podcast explosion. Supposedly KCRW’s daily podcast downloads went from approximately 3,500/day to over 100,000/day since launch of 4.9. This is great news for KCRW’s reach and provides a national stage for their content (something that would have been impossible before podcasts).
My brother produces both “Which Way LA” and “To the Point” (#31 on the iTunes top 100). I had been bugging him for several months to look more closely at Podcasts and how he might be able to contribute to the network. (He also produces music reviews for NPR’s Day to Day.) He felt that balancing an additional “broadcast schedule” on top of everything else would be very challenging. I guess he’s podcasting now whether he has the time or not.
Anyway, it’s great news for KCRW and demonstrates how effective podcasting can be for early adopters. Getting a similar bump in subscriptions will be difficult to muster for other producers once podcasts become more mainstream and competition for those top spots intensifies. KCRW (and my bro) should be delighted (although I guess the bandwidth costs could be a killer.)