Before all this social media stuff started, it used to be pretty easy to hide behind walls and establish public perceptions. You simply blocked out the mass media and retained tight control over the flow of information within your organization. Companies did it. Organizations did it. Religions did it. But all of a sudden, it doesn’t take reporters with rich budgets to break a story. It can be a single guy with a hidden camera or an individual with a blog or a trail of information searchable by Google.
The Scientology videos that have been popping up on YouTube, Google Video and the like are a reminder of how fundamentally different the “media” of today operates. As control and production shift to the edge, retaining control over information flows will become increasingly difficult and eventually impossible. It’s my personal view that this process is the key to resurrecting the democratic ideals of this country. And as much as I like my privacy, the erosion of these boundaries won’t stop at institutions. It will flow all the way down to the individual. Privacy will become a thing of the past, but it’s a trade off I’m willing to take for transparency throughout the entire system. I just don’t see any other way.